When launching a new game, what is Ben's method for engaging gamers on social media?

Engaging gamers on social media through hashtag campaigns is effective because it encourages community participation and allows players to share their experiences while promoting the game simultaneously. When a hashtag is created specifically for the game, it can unify discussions and content around that game. Gamers can use the hashtag to post their own content, whether it’s gameplay clips, fan art, or their thoughts and reactions, which helps to build a community around the game.

This method leverages the collective user-generated content, which can increase visibility and interest in the game. It provides an easy way for players to discover related content and connect with other gamers, fostering a sense of belonging and excitement around the game launch. The viral nature of social media means that a well-crafted hashtag can reach a much broader audience, significantly amplifying engagement and interest in the game.