What do consumer protection agencies primarily aim to do?

Consumer protection agencies primarily aim to protect consumer rights and safety by ensuring that products and services are safe for public use and that consumers are treated fairly in the marketplace. These agencies work to prevent fraudulent practices and deceptive advertising, providing consumers with avenues to report grievances and seek redress. By enforcing laws and regulations, they help maintain a balance between consumer interests and business practices, ultimately fostering a safer environment for consumers to engage in transactions.

In this context, the focus on consumer rights and safety is crucial because it establishes trust between consumers and businesses. It ensures that consumers are informed about the products they use and that their basic rights—such as the right to get what they pay for—are upheld. This role is vital in helping to empower consumers and protect them from exploitation.